Social Media – It Can Help or Hurt

Social Media : How it Can Help and/or Hurt Your Job Search

Employers Using Social Media

Two in five companies browse your social media profiles to evaluate your character and personality – and base their hiring decision on what they find.tweet

  • 65% said they do it to see if the job seeker presents himself or herself professionally
  • 51% want to know if the candidate is a good fit for the company culture
  • 45% want to learn more about his or her qualifications.


About half of employers said they didn’t offer a job candidate the position because of:

  • Provocative or inappropriate photos
  • Evidence of drinking and/or drug use
  • The candidate’s profile displayed poor communication skills
  • Candidate bad mouthed previous employers
  • Candidate made discriminatory comments related to race, gender, or religion
  • Candidate lied about qualifications


The good news; Hiring managers are not just screening your social media profiles to dig up dirt.

  • They focus on:
    • Personal presentation
    • Communication skills
    • Positive talk
    • Interests and activities
  • 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job.


Job seekers need to focus on:like

  1. Hiding or removing inappropriate content
  2. Building a profile that represents their skills and strengths


Privacy Settings/Recommended Methods:

  1. Clean Up Your Facebook. (See handout)

*Companies like to see engaged, active candidates, but be warned: if you’re prone to political rants, you should know that one in six recruiters said that strong political opinions were a turn off.

  1. Practice Good Grammar.
  2. Make sure your Facebook profile is private.
  3. Be strategic.
  4. Get Google on your side.

Facebook for Employment Searches:


  1. Like companies and resource organizations
  2. Seek out job search advice
  3. Give a compliment/write a review