Social Media : How it Can Help and/or Hurt Your Job Search
Employers Using Social Media
Two in five companies browse your social media profiles to evaluate your character and personality – and base their hiring decision on what they find.
- 65% said they do it to see if the job seeker presents himself or herself professionally
- 51% want to know if the candidate is a good fit for the company culture
- 45% want to learn more about his or her qualifications.
About half of employers said they didn’t offer a job candidate the position because of:
- Provocative or inappropriate photos
- Evidence of drinking and/or drug use
- The candidate’s profile displayed poor communication skills
- Candidate bad mouthed previous employers
- Candidate made discriminatory comments related to race, gender, or religion
- Candidate lied about qualifications
The good news; Hiring managers are not just screening your social media profiles to dig up dirt.
- They focus on:
- Personal presentation
- Communication skills
- Positive talk
- Interests and activities
- 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job.
Job seekers need to focus on:
- Hiding or removing inappropriate content
- Building a profile that represents their skills and strengths
Privacy Settings/Recommended Methods:
- Clean Up Your Facebook. (See handout)
*Companies like to see engaged, active candidates, but be warned: if you’re prone to political rants, you should know that one in six recruiters said that strong political opinions were a turn off.
- Practice Good Grammar.
- Make sure your Facebook profile is private.
- Be strategic.
- Get Google on your side.
Facebook for Employment Searches:
- Like companies and resource organizations
- Seek out job search advice
- Give a compliment/write a review